As more consumers in the market have a good consumption demand for vending machines, the huge market development and profitable business opportunities make more people choose vending machines, so for more people, how to operate To make more money, let’s take a closer look.
However, in the past two years, with the continuous increase of national income, the reduction of the cost of vending machines and the maturity of the market, vending machines have begun to gradually become popular. After all, intelligent self-service terminal services are a big trend, just like that year. The big brother has grown to the popularity of refrigerating mobile phones-so, the popularization of vending machines can be regarded as an industrial revolution.
If you want to operate a vending machine, there are three main elements. Customers who choose a beverage and snack vending machine need to pay attention to: 1. Location problem 2. Product selection problem 3. Product profit
- Site selection issues:
First of all, it is necessary to select a place where there is a large flow of people, such as ① station, airport ② exhibition hall venue ③ business district, tourist attraction ④ street, square ⑤ university, high school ⑥ middle school, elementary school ⑦ hospital ⑧ office, factory, etc. These places not only have a large flow of people, but also a long stay, so the demand is also great. In addition, when choosing a spot, you also need to look at the quality of the flow of people. It is not necessarily good if there is a large number of people. For example, the sign of the train station has a particularly large flow of people. It is the place where everyone gets on and off, but everyone is busy. Very few people will stop to buy things while getting on and off, and it is much better to put the vending machine in the waiting room!
- Product selection issues
Understand the age level and preferences of the crowd in the place where it is placed. If it is placed in office buildings, factories, and parks, we can do a market research first. Prepare some small gifts in advance, such as small bags of loose snacks, small bottles of beverages or small plush toys, the more popular small things to attract customers to do questionnaires, understand their preferences, and based on the information they fill in Proportion to choose goods. Put it in an amusement park (a place with many children), then the types of candies will increase. If it is placed in an elderly service center, soft and easy-to-digest food is the best choice.
A customer of our company puts the machine in an auto repair service center. Most of the girls are 20-26 years old. In addition to beverages, they usually sell various plums, instant noodles, biscuits, and sugar. The daily sales are between 200-300, and there are about 200 employees inside. The customer feels that he is not satisfied with the sales. After reading all the sales varieties of the customer, I gave him a suggestion to put some spicy strips and pickled peppers in it. Chicken feet, duck necks, hot dogs, etc., he took in these snacks after listening to the suggestion, but he didn’t expect that after the first day they went on the shelves, the next day he went to see that these products were sold out. After that, he entered the same type of different brands, and the sales were great. Now the lowest daily sales can reach about 300, and the highest sales can reach more than 600,700. Therefore, the selection of products, age level, and group of people need to be taken into consideration.
- Commodity profit
The problem of commodity profit is also a key to making money. For example, the profit returned by candy and chewing gum is far greater than the value of the product sold, but your sales scale is much larger than that of other products, or you must be in the same- -Place more than one vending machine in place. Since the price of the beverage market in China is relatively transparent and determines the price space of beverages, the profit of selling food is greater than that of beverages, but the demand for beverage products will be greater than that of food.
Finally, there are several data to pay attention to during the operation of the vending machine:
- Total sales amount: daily and monthly total sales amount (reflecting theoretical sales).
- The total amount actually received: the total amount actually received from daily and monthly sales (reflecting actual sales). When data is inconsistent, the relevant reasons should be found in time.
- Replenishment times: the monthly replenishment times for each point.
- Replenishment quantity: the monthly replenishment quantity for each point.
- Average of a single replenishment: the average quantity (bottle or can) of each replenishment at a point, which is convenient for optimizing the replenishment plan at a point and at the same time observe the actual operation of the point.
- Average unit price: The average retail price of the goods sold on the device, and the pricing reference benchmark. This data can compare the consumption level of the region and the region, so that the operator can better set the appropriate price.
The popularity of beverage vending machine is that with the development of the payment system, Alipay’s face recognition, WeChat scan code occupies a lot of payment links! The development of the retail industry and the minimization of commercial competition! Labor costs are too high, and recruitment is not easy! So Snack and beverage vending machine is the trend now! To grasp the trend is to stand on the wind!
